Generation Y have turned their backs on alcohol

Generation Y have turned their backs on alcohol


Exclusive new research from Demos think tank has found that the vast majority of 16-24s either don’t drink (19 per cent) or feel alcohol isn’t important to their social lives (66 per cent).

The polling of 16-24-year-olds confirms ONS statistics, which have shown a marked decline in self-reporting of youth drinking habits over the past decade.

It also reveals that some young people think that alcohol is more important to their parents’ lives than to their own (30 per cent).

While it has been speculated that an increase in migrant populations from non-drinking cultures could stand behind the falling alcohol rates, Demos’ own analysis shows this would only account for up to 31 per cent of the rise in the number of teetotallers.

The polling rather suggests that the declining consumption levels represent both a substantial cultural shift amongst young people, and positive progress towards a policy ambition of successive governments, with 66 per cent citing increased awareness in the health consequences of excessive drinking as contributing to the fall.

Other popular factors included young people being less able to afford alcohol compared to 10 years ago (55 per cent) and many believing that alcohol is now more difficult to obtain under-age compared to 10 years ago (47 per cent). Over 40 per cent (42 per cent) also cited the time young people spend on social media and the Internet as having contributed to the decline in alcohol consumption… Read More>>

Source: Demos

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