Going Viral: Episode 103


Going Viral: A clear messaging strategy around COVID-19 is desperately needed


In this episode:


– Messaging is not hitting the mark with young people
– Strategies to build a communication task force to avoid community spread of COVID-19
– We need to depoliticize COVID-19 messaging and address the uncertainty



Host: Dr David Lim, GP
Guest: Prof Kirsten McCaffrey, NHMRC Principal Research Fellow, the University of Sydney; Director of Research, Sydney School of Public Health, Sydney Medical School
Total time: 29 mins


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