Going Viral: Episode 91
CPD: 1 Point


Going Viral: Get the messaging right if you want the community to cooperate with the pandemic strategy


In this episode:


– The messaging has been poorly done and this is one of the reasons why the curve is not flattening
– A coherent, coordinated communication and messaging strategy is desperately needed – the government hasn’t engaged the grassroots!
– What are the key features of a good pandemic communication strategy?



Host: Dr David Lim, GP
Guest: Prof Kirsten McCaffrey, NHMRC Principal Research Fellow, the University of Sydney; Director of Research, Sydney School of Public Health, Sydney Medical School
Total time: 33 mins


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